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European Journal of Marketing


Volume 37 Issue 5

Published: 2003 | Start Page: 652

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Articles

Articles
Article No: Article Information:
853858 Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence
Chad Perry, David Carson, Audrey Gilmore (pp. 652-667)
Keywords: Collaboration, Journal publishing, Publishing industry
ArticleType: General review
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853859 Market sanctions, monitoring and vertical coordination within retailer-manufacturer relationships: The case of retail brand suppliers
Alan Collins, Steve Burt (pp. 668-689)
Keywords: Brands, Grocery, Monitoring, Retail trade, Vertical marketing systems
ArticleType: Research paper
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853860 Consumer evaluations of product certification, geographic association and traceability in Greece
Efthalia Dimara, Dimitris Skuras (pp. 690-705)
Keywords: Certification, Consumer behaviour, Greece, Quality, Wine and spirits
ArticleType: Research paper
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853861 Antecedents and consequences of a firm's selling orientation
Paolo Guenzi (pp. 706-727)
Keywords: Empirical study, Italy, Relationship marketing, Salesforce
ArticleType: Research Paper
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853862 Using networks to solve export-marketing problems of small- and medium-sized firms from developing countries
Pervez Ghauri, Clemens Lutz, Goitom Tesfom (pp. 728-752)
Keywords: Developing countries, Export, Networks, Small- to medium-sized enterprises, Subcontracting
ArticleType: Research Paper
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853863 Relationship marketing in online business-to-business markets: A pilot investigation of small UK manufacturing firms
Ian Chaston, Terry Mangles (pp. 753-773)
Keywords: Business-to-business marketing, Internet, Relationship marketing, Small firms, United Kingdom
ArticleType: Research paper
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853864 Options of strategic decision making in services: Tech, touch and customisation in financial services
Raija Järvinen, Uolevi Lehtinen, Ismo Vuorinen (pp. 774-795)
Keywords: Decision making, Financial services, Finland, Service industries, Strategy, Technology
ArticleType: Case study
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853865 Paths to internationalisation among small- to medium-sized firms: A global versus regional approach
Sylvie Chetty, Colin Campbell-Hunt (pp. 796-820)
Keywords: Export, Internationalization, New Zealand, Small- to medium-sized enterprises, Strategy
ArticleType: Research Paper
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853866 Towards a map of marketing information systems: an inductive study
Elizabeth Daniel, Hugh Wilson, Malcolm McDonald (pp. 821-847)
Keywords: Case studies, Induction, Information systems, Integration, Marketing
ArticleType: Research paper
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1502497 Social responsibility in environmental marketing planning
Jari Kärnä, Eric Hansen, Heikki Juslin (pp. 848-871)
Keywords: Corporate responsibility, Forestry, Government, Green issues, Marketing, Social responsibility
ArticleType: Research paper
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853868 Consumer satisfaction index: new practice and findings
Lai K. Chan, Yer V. Hui, Hing P. Lo, Siu K. Tse, Geoffrey K.F. Tso, Ming L. Wu (pp. 872-909)
Keywords: Customer satisfaction, Hong Kong, Modelling
ArticleType: Research paper
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853869 Market orientation and business performance: A comparative study of firms in mainland China and Hong Kong
Leo Y.M. Sin, Alan C.B. Tse, Oliver H.M. Yau, Raymond Chow, Jenny S.Y. Lee (pp. 910-936)
Keywords: China, Hong Kong, Market orientation, National cultures
ArticleType: Research paper
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Book reviews

Introducing LISREL
Item No: Item Information
1491688 Introducing LISREL
Journal: European Journal of Marketing
Vol : 37 Issue: 5
Author(s): Adrian Palmer
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Marketing and Globalization
Item No: Item Information
1491689 Marketing and Globalization
Journal: European Journal of Marketing
Vol : 37 Issue: 5
Author(s): Roger Baxter and Chris Batstone
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