| 853858 |
Joining a conversation: Writing for EJM’s editors, reviewers and readers requires planning, care and persistence
Chad Perry, David Carson, Audrey Gilmore
(pp. 652-667)
Keywords:
Collaboration,
Journal publishing,
Publishing industry
ArticleType: General review
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(96 KB)
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| 853859 |
Market sanctions, monitoring and vertical coordination within retailer-manufacturer relationships: The case of retail brand suppliers
Alan Collins, Steve Burt
(pp. 668-689)
Keywords:
Brands,
Grocery,
Monitoring,
Retail trade,
Vertical marketing systems
ArticleType: Research paper
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(116 KB)
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| 853860 |
Consumer evaluations of product certification, geographic association and traceability in Greece
Efthalia Dimara, Dimitris Skuras
(pp. 690-705)
Keywords:
Certification,
Consumer behaviour,
Greece,
Quality,
Wine and spirits
ArticleType: Research paper
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(104 KB)
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| 853861 |
Antecedents and consequences of a firm's selling orientation
Paolo Guenzi
(pp. 706-727)
Keywords:
Empirical study,
Italy,
Relationship marketing,
Salesforce
ArticleType: Research Paper
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(212 KB)
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| 853862 |
Using networks to solve export-marketing problems of small- and medium-sized firms from developing countries
Pervez Ghauri, Clemens Lutz, Goitom Tesfom
(pp. 728-752)
Keywords:
Developing countries,
Export,
Networks,
Small- to medium-sized enterprises,
Subcontracting
ArticleType: Research Paper
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(229 KB)
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| 853863 |
Relationship marketing in online business-to-business markets: A pilot investigation of small UK manufacturing firms
Ian Chaston, Terry Mangles
(pp. 753-773)
Keywords:
Business-to-business marketing,
Internet,
Relationship marketing,
Small firms,
United Kingdom
ArticleType: Research paper
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(109 KB)
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| 853864 |
Options of strategic decision making in services: Tech, touch and customisation in financial services
Raija Järvinen, Uolevi Lehtinen, Ismo Vuorinen
(pp. 774-795)
Keywords:
Decision making,
Financial services,
Finland,
Service industries,
Strategy,
Technology
ArticleType: Case study
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(172 KB)
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| 853865 |
Paths to internationalisation among small- to medium-sized firms: A global versus regional approach
Sylvie Chetty, Colin Campbell-Hunt
(pp. 796-820)
Keywords:
Export,
Internationalization,
New Zealand,
Small- to medium-sized enterprises,
Strategy
ArticleType: Research Paper
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(159 KB)
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| 853866 |
Towards a map of marketing information systems: an inductive study
Elizabeth Daniel, Hugh Wilson, Malcolm McDonald
(pp. 821-847)
Keywords:
Case studies,
Induction,
Information systems,
Integration,
Marketing
ArticleType: Research paper
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(668 KB)
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| 1502497 |
Social responsibility in environmental marketing planning
Jari Kärnä, Eric Hansen, Heikki Juslin
(pp. 848-871)
Keywords:
Corporate responsibility,
Forestry,
Government,
Green issues,
Marketing,
Social responsibility
ArticleType: Research paper
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(223 KB)
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| 853868 |
Consumer satisfaction index: new practice and findings
Lai K. Chan, Yer V. Hui, Hing P. Lo, Siu K. Tse, Geoffrey K.F. Tso, Ming L. Wu
(pp. 872-909)
Keywords:
Customer satisfaction,
Hong Kong,
Modelling
ArticleType: Research paper
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(272 KB)
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| 853869 |
Market orientation and business performance: A comparative study of firms in mainland China and Hong Kong
Leo Y.M. Sin, Alan C.B. Tse, Oliver H.M. Yau, Raymond Chow, Jenny S.Y. Lee
(pp. 910-936)
Keywords:
China,
Hong Kong,
Market orientation,
National cultures
ArticleType: Research paper
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(167 KB)
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