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European Journal of Marketing

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Articles

Articles

Article No:	Article Information:
853870	Corporate brands: what are they? What of them? John M.T. Balmer, Edmund R. Gray (pp. 972-997) Keywords: Corporate branding, Corporate Identity ArticleType: General review View HTML | View PDF (127 KB) | Reprints & Permissions
853871	The six conventions of corporate branding Simon Knox, David Bickerton (pp. 998-1016) Keywords: Action research, Branding, Convergence, Corporate identity ArticleType: Conceptual Paper View HTML | View PDF (308 KB) | Reprints & Permissions
853872	Core value-based corporate brand building Mats Urde (pp. 1017-1040) Keywords: Brand identity, Brands, Corporate identity, Values ArticleType: Research paper View HTML | View PDF (552 KB) | Reprints & Permissions
853873	Bringing the corporation into corporate branding Mary Jo Hatch, Majken Schultz (pp. 1041-1064) Keywords: Brand image, Branding, Organizational culture, Strategic planning ArticleType: Research paper View HTML | View PDF (228 KB) | Reprints & Permissions
853874	Corporate branding in the new economy Shirley Leitch, Neil Richardson (pp. 1065-1079) Keywords: Alliances, Brands, Economy, Strategy ArticleType: Conceptual Paper View HTML | View PDF (378 KB) | Reprints & Permissions
853875	Equity in corporate co-branding: The case of adidas and the All Blacks Judy Motion, Shirley Leitch, Roderick J. Brodie (pp. 1080-1094) Keywords: Brand valuation, Brands, Equity, Sponsorship ArticleType: Case study View HTML | View PDF (86 KB) | Reprints & Permissions
853876	The criteria for successful services brands Leslie de Chernatony, Susan Segal-Horn (pp. 1095-1118) Keywords: Brands, Organizational culture, Services, Success ArticleType: Conceptual Paper View HTML | View PDF (219 KB) | Reprints & Permissions
853877	Experienced reality: The development of corporate identity in the digital era Alan Topalian (pp. 1119-1132) Keywords: Brand identity, Corporate identity, Corporate image, Experience, Virtual reality ArticleType: General review View HTML | View PDF (86 KB) | Reprints & Permissions
853878	Corporate branding – back to basics David Bernstein (pp. 1133-1141) Keywords: Brand Valuation, Branding, Corporate identity ArticleType: General review View HTML | View PDF (63 KB) | Reprints & Permissions

Book Review

Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing

Item No:	Item Information
1499904	Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing Journal: European Journal of Marketing Vol : 37 Issue: 7 Special Issue: Corporate and service brands Author(s): Paolo Corti View HTML

Creating Corporate Reputations: Identity, Image and Performance

Item No:	Item Information
1491691	Creating Corporate Reputations: Identity, Image and Performance Journal: European Journal of Marketing Vol : 37 Issue: 7 Special Issue: Corporate and service brands Author(s): Keith Dinnie View HTML

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Item No:	Item Information
1491692	The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand Journal: European Journal of Marketing Vol : 37 Issue: 7 Special Issue: Corporate and service brands Author(s): Keith Dinnie View HTML