| 853879 |
Internal marketing issues and challenges
Pervaiz K. Ahmed, Mohammed Rafiq
(pp. 1177-1186)
Keywords:
Internal communications,
Internal marketing,
Issues,
Marketing competences,
Relationship marketing
ArticleType: General review
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(65 KB)
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| 853880 |
Internal service barometers: Conceptualization and empirical results of a pilot study in Switzerland
Manfred Bruhn
(pp. 1187-1204)
Keywords:
Customer satisfaction,
Internal marketing,
Service quality assurance,
Switzerland
ArticleType: Research Paper
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(402 KB)
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| 853881 |
Identifying the determinants of internal marketing orientation
Pete Naudé, Janine Desai, John Murphy
(pp. 1205-1220)
Keywords:
Corporate culture,
Internal marketing,
Marketing philosophy,
Marketing strategy,
Service industries
ArticleType: Research Paper
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(97 KB)
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| 853882 |
Internal marketing and the mediating role of organisational competencies
Pervaiz K. Ahmed, Mohammed Rafiq, Norizan M. Saad
(pp. 1221-1241)
Keywords:
Internal marketing,
Malaysia,
Organizational effectiveness,
Organizational performance,
Surveys
ArticleType: Research Paper
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(140 KB)
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| 853883 |
A relationship-mediated theory of internal marketing
David Ballantyne
(pp. 1242-1260)
Keywords:
Internal marketing,
Knowledge management,
Organizational development,
Relationship marketing
ArticleType: Conceptual Paper
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(349 KB)
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| 853884 |
Internal customer: by design or by default
Peter Mudie
(pp. 1261-1276)
Keywords:
Customers,
Employees,
Internal marketing,
Organizational analysis,
Tests and testing
ArticleType: General review
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(96 KB)
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