| 853885 |
Achieving a customer orientation using “people-power,” the “5th P”
Vaughan C. Judd
(pp. 1301-1313)
Keywords:
Competitive advantage,
Customer requirements,
Customer satisfaction,
Employees,
Internal marketing
ArticleType: Conceptual Paper
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(173 KB)
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| 853886 |
Towards a typology of consumer survey research
Ian D. Greig
(pp. 1314-1331)
Keywords:
Classification,
Consumer research,
Surveys
ArticleType: Conceptual Paper
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(147 KB)
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| 853887 |
Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values
Lynne Eagle, Philip J. Kitchen, Lawrence Rose, Brendan Moyle
(pp. 1332-1349)
Keywords:
Brand equity,
Imports,
Marketing,
New Zealand
ArticleType: Research paper
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(98 KB)
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| 853888 |
Quality labels as a marketing advantage: The case of the “PDO Zagora” apples in the Greek market
Christos Fotopoulos, Athanasios Krystallis
(pp. 1350-1374)
Keywords:
Food crops,
Greece,
Marketing,
Quality
ArticleType: Research paper
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(126 KB)
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| 853889 |
The retrospective and the prospective mind and the temporal framing of customer satisfaction
Magnus Söderlund
(pp. 1375-1390)
Keywords:
Consumer behaviour,
Customer satisfaction,
Time study
ArticleType: General review
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(94 KB)
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| 853890 |
The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing?
Mark Palmer, Barry Quinn
(pp. 1391-1408)
Keywords:
Financial institutions,
Food industry,
International business,
Merging,
Retailers,
United Kingdom
ArticleType: Research paper
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(99 KB)
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| 853891 |
Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective
Robert E. Morgan, Carolyn A. Strong, Tony McGuinness
(pp. 1409-1439)
Keywords:
Competitive advantage,
Market position,
Marketing strategy,
Strategic evaluation
ArticleType: Research paper
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(147 KB)
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| 853892 |
Delaying the inevitable?: The effects of “time to think” on responses to innovative concepts
Leigh Morris, Dominic Abrams, Georgina Randsley de Moura, Paula Durlach
(pp. 1440-1456)
Keywords:
assessment,
Innovation,
New products,
Tests and testing
ArticleType: Research paper
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(127 KB)
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| 853893 |
Approaches to relationship development processes in inter-firm networks
Gerry Batonda, Chad Perry
(pp. 1457-1484)
Keywords:
Channel members,
Development,
International marketing,
Relationship marketing
ArticleType: Research paper
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(205 KB)
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| 853894 |
Ethics in consumer choice: a multivariate modelling approach
Deirdre Shaw, Edward Shiu
(pp. 1485-1498)
Keywords:
Consumer behaviour,
Ethics,
Modelling
ArticleType: Conceptual Paper
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(216 KB)
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| 853895 |
A combined segmentation and demand model for store brands
George Baltas
(pp. 1499-1513)
Keywords:
Brand management,
Consumer behaviour,
Demand,
Private ownership,
Retailing,
Stores
ArticleType: Research Paper
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(92 KB)
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