Emerald Login
   

Welcome guest



European Journal of Marketing
Browse
User Guides
Online Access
Journal Information

European Journal of Marketing

Volume 37 Issue 11

Published: 2003 | Start Page: 1548

Icon Key:   Icon: Requires login or subscription. Requires login or subscription   Icon: Backfiles. Backfiles   Icon: EarlyCite. EarlyCite

Articles

Articles
Article No: Article Information:
853896 Influence of culture on relationship development processes in overseas Chinese/Australian networks
Gerry Batonda, Chad Perry (pp. 1548-1574)
Keywords: Information networks, International marketing, National cultures, Relationship marketing
ArticleType: Case study
Icon: Requires login or subscription. View HTML | View PDF (139 KB) | Reprints & Permissions
853897 Face, favour and positioning – a Chinese power game
T.K.P. Leung, Ricky Yee-kwong Chan (pp. 1575-1598)
Keywords: China, Market position, National cultures, Negotiating
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (170 KB) | Reprints & Permissions
853898 Marketing in a multicultural world: The interplay of marketing, ethnicity and consumption
Ahmad Jamal (pp. 1599-1620)
Keywords: Consumption, Ethnic minorities, Marketing, United Kingdom
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (156 KB) | Reprints & Permissions
853899 Market orientation and the craftsperson
Angela Tregear (pp. 1621-1635)
Keywords: Behaviour, Craft production, Market orientation, Small enterprises
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (138 KB) | Reprints & Permissions
853900 Dyadic adaptation in business-to-business markets
D. Ross Brennan, Peter W. Turnbull, David T. Wilson (pp. 1636-1665)
Keywords: Adaptability, Automotive industry, Business-to-business marketing, Telecommunication services
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (137 KB) | Reprints & Permissions
853901 Buying or browsing?: An exploration of shopping orientations and online purchase intention
Mark Brown, Nigel Pope, Kevin Voges (pp. 1666-1684)
Keywords: Consumer behaviour, Customer orientation, Internet, Retail marketing, Shopping
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (110 KB) | Reprints & Permissions
853902 Unilateral control and the moderating effects of fairness on the target's performance in asymmetric channel partnerships
Miguel Hernández-Espallardo, Narciso Arcas-Lario (pp. 1685-1702)
Keywords: Agricultural and fishing industries, Channel relationships, Company performance, Information control, Spain
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (108 KB) | Reprints & Permissions
853903 The employee-customer satisfaction chain in the ECSI model
Manuel José Vilares, Pedro Simões Coelho (pp. 1703-1722)
Keywords: Career satisfaction, Customer satisfaction, Marketing models
ArticleType: Research Paper
Icon: Requires login or subscription. View HTML | View PDF (324 KB) | Reprints & Permissions
853904 Organisational and managerial drivers of effective export sales organisations: An empirical investigation
Eva S. Katsikea, Dionisis A. Skarmeas (pp. 1723-1745)
Keywords: Exports, International marketing, Organizational effectiveness, Sales management
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (116 KB) | Reprints & Permissions
853905 An experimental investigation of factors affecting consumers' perceptions of sales promotions
Alain d'Astous, Valérie Landreville (pp. 1746-1761)
Keywords: Consumer behaviour, Marketing communications, Premium products, Sales management
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (286 KB) | Reprints & Permissions
853906 Customer repurchase intention: A general structural equation model
Phillip K. Hellier, Gus M. Geursen, Rodney A. Carr, John A. Rickard (pp. 1762-1800)
Keywords: Brand awareness, Customer loyalty, Customer satisfaction, Product quality
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (370 KB) | Reprints & Permissions
853907 The dynamics of store hour changes and consumption behavior: Results of a longitudinal study of consumer attitudes toward Saturday shopping in Germany
Marko Grünhagen, Stephen J. Grove, James W. Gentry (pp. 1801-1817)
Keywords: Consumer behaviour, Germany, Hours of work, Retail trade
ArticleType: Research paper
Icon: Requires login or subscription. View HTML | View PDF (105 KB) | Reprints & Permissions
853908 Market orientation in Nordic banks: does nationality matter?
Jørn Flohr Nielsen, Viggo Høst, Jan-Erik Jaensson, Sören Kock, Fred Selnes (pp. 1818-1841)
Keywords: Banking, Customer relations, Empowerment, Market orientation, Scandinavia
ArticleType: General review
Icon: Requires login or subscription. View HTML | View PDF (199 KB) | Reprints & Permissions