| 854035 |
Inner-age satisfaction in Africa and Asia: a cross-cultural exploration
Benny Barak, Anil Mathur, Yong Zhang, Keun Lee, Emmanuel Erondu
(pp. 3-26)
Keywords:
Branding,
Cross-cultural management,
Cultural diversity
ArticleType: Case study
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(140 KB)
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| 854036 |
An inference of gift-giving within Asian business culture
Clare D’Souza
(pp. 27-38)
Keywords:
Asian,
Culture,
Gift-giving,
Guanxi
ArticleType: Case study
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(66 KB)
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| 854037 |
The effect of cultural allegiance and values on the perception of spokespersons denying commercial rumours
Thomas Kobinah, Dick Mizerski, Katherine Mizerski
(pp. 39-50)
Keywords:
Consumers,
Cultural synergy,
Marketing strategy
ArticleType: Research paper
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(108 KB)
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| 854038 |
Perceived impact of thin female models in advertising: a cross-cultural examination of third person perception and its impact on behaviors
Fang Wan, Ronald J. Faber, Anthony Fung
(pp. 51-73)
Keywords:
Advertising,
Image,
Models
ArticleType: Case study
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(169 KB)
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| 854039 |
Cross-cultural influences on brand identity impressions: KFC in China and the United States
Terrence H. Witkowski, Yulong Ma, Dan Zheng
(pp. 74-88)
Keywords:
Branding,
Cross-cultural management,
Surveys
ArticleType: Research paper
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(142 KB)
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| 854040 |
Greek and Chinese classical rhetoric: the root of cultural differences in business and marekting communication
Zhu Yunxia, Herbert W. Hildebrandt
(pp. 89-114)
Keywords:
Marketing strategies,
Pathos and logos,
Qing and li,
Rhetorical traditions
ArticleType: General review
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(132 KB)
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| 854041 |
A Pacific Rim debut: shoppers in China and Chile
Fuan Li, J.A.F. Nicholls, Nan Zhou, Tomislav Mandokovic, Guijun Zhuang
(pp. 115-131)
Keywords:
Chile,
China,
Consumer behaviour,
Shopping
ArticleType: Case study
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(118 KB)
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