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Asia Pacific Journal of Marketing and Logistics
Volume 15
Issue 4
Published: 2003 | Start Page: 3
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Articles
| Article No: | Article Information: |
|---|---|
| 854046 |
Market entry methods for western firms in China
Jonathan Wilson, Ross Brennan (pp. 3-18) Keywords: Guanxi, Joint Ventures, Wholly owned foreign enterprises ArticleType: Case study View HTML | View PDF (152 KB) | Reprints & Permissions |
| 854047 |
Channel support activities and perceived goal orientation: an exploration in the Indian market
Audhesh K. Paswan (pp. 19-41) Keywords: Distribution, India ArticleType: Case study View HTML | View PDF (155 KB) | Reprints & Permissions |
| 854048 |
Inter-relationships among store images, store satisfaction, and store loyalty among Korea
discount retail patrons
Dong-Mo Koo (pp. 42-71) Keywords: Discount retail images, Store attitude, Store loyalty, Store satisfaction ArticleType: Research paper / Case study View HTML | View PDF (493 KB) | Reprints & Permissions |