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Integrating search engines with data mining for customer-oriented information search

Article Information:

Title:

Integrating search engines with data mining for customer-oriented information search

Author(s):

Tim France, Dave Yen, Jyun-Cheng Wang, Chia-Ming Chang

Journal:

Information Management & Computer Security

Year:

2002

Volume:

10

Issue:

5

Page:

242 - 254


ISSN:

0968-5227


DOI:

10.1108/09685220210446597

Publisher:

MCB UP Ltd

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Abstract:

In recent years, the World Wide Web (WWW) has become incredibly popular in homes and offices alike. Consumers need to search for relevant information to help solve purchasing problems on various Web sites. Although there is no question that great numbers of WWW users will continue using search engines for information retrieval, consumers still hesitate before making a final decision, often because only rough and limited information about the products is made available. Consequently, consumers need the help of data mining in order to help them make informed decisions. Herein we propose a new approach to integrating a search engine with data mining in an effort to help support customer-oriented information search action. This approach also illustrates how to reduce the consumer’s information search perplexity.

Keywords:

Data retrieval, Information, Internet


Article Type:

Literature review


Article URL:

http://www.emeraldinsight.com/10.1108/09685220210446597

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