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Abstract:

Purpose – The purpose of this paper is to introduce neurological networks as a new metaphor for industrial networks. It also discusses a dysfunction of neurological networks, called writer's block, and compares the disease and potential cures with parallel issues in business networks. The issues raised should alert managers to the disabling effects of anxiety and stress on the functioning of the neurological network of creative individuals.

Design/methodology/approach – The paper is a conceptual contribution based on a literature study and empirical observations by the author.

Findings – The paper highlights some parallels between the two different networks, because of their functions as communication and interactive systems. Insights are offered into the way current challenges in networks may be solved strategically. The paper also presents some observations on research in the field of business marketing and business networking in general.

Practical implications – Problems in networks may not be solved by pressing on with existing routines. Managers may better think in terms of cures for structural problems. Also, blockage of a network may occur due to pressures and not due to competence problems. Thus, practitioners may rethink their network strategies.

Originality/value – A new metaphor for business networks is introduced by discussing neurological networks, their potential failure and potential cures. New views on strategy are suggested.

Keywords:

Creative writing, Metaphors, Networking, Neurology, Organizations

Article Type:

Conceptual paper

Article URL:

http://www.emeraldinsight.com/10.1108/08858620710741850

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