Emerald Login
   

Welcome guest

Article Request:
Internet marketing practices

Article Information:

Title:

Internet marketing practices

Author(s):

Joseph Heinen

Journal:

Information Management & Computer Security

Year:

1996

Volume:

4

Issue:

5

Page:

7 - 14


ISSN:

0968-5227


DOI:

10.1108/09685229610153120

Publisher:

MCB UP Ltd

Document Access:

Existing customers:

Please login above.

Purchase this document:
Price payable: GBP £13.00
plus handling charge of GBP £1.50 and VAT where applicable.
Purchase

Request this document:
Print or e-mail a document request to your librarian.
Request

Reprints & permissions:
Image: Rightslink Request

Abstract:

This project explores some of the ways that companies are - or will be - using the Internet to improve the marketing of their commercial businesses. It focuses upon practical lessons that marketing professionals can use to match and customize the resources of their form to the needs of their customers. In particular, it shows how marketing professionals can begin to use the tools of the Internet - web sites, e-mail, newsgroup, and search engines - to move closer to their customers and add value to their products.

Keywords:

Business-to-business marketing, Database marketing, Internet, Marketing information systems, Marketing philosophy, Relationship marketing, World Wide Web


Article Type:

Technical paper


Article URL:

http://www.emeraldinsight.com/10.1108/09685229610153120

Top