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Article Request:
Doing business on the Internet: marketing and security aspects

Article Information:

Title:

Doing business on the Internet: marketing and security aspects

Author(s):

Karen A. Forcht

Journal:

Information Management & Computer Security

Year:

1996

Volume:

4

Issue:

4

Page:

3 - 9


ISSN:

0968-5227


DOI:

10.1108/09685229610130477

Publisher:

MCB UP Ltd

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Abstract:

Acknowledges that many prospective business users are wary of the Internet because of existing and potential security loopholes. Gives an overview of the security problems and solutions and concludes that doing business online involves some risks, like any other business transaction, but, if attention is devoted to installing secure procedures, it is no riskier than other business practices.

Keywords:

Computer security, Internet, Marketing


Article Type:

Research Paper


Article URL:

http://www.emeraldinsight.com/10.1108/09685229610130477

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