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Measuring Web site quality improvements: a case study of the forum on strategic management knowledge exchange


Article Information:

Title:

Measuring Web site quality improvements: a case study of the forum on strategic management knowledge exchange

Author(s):

Stuart J. Barnes, Richard Vidgen

Journal:

Industrial Management & Data Systems

Year:

2003

Volume:

103

Issue:

5

Page:

297 - 309


ISSN:

0263-5577


DOI:

10.1108/02635570310477352

Publisher:

MCB UP Ltd

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Abstract:

As organizations have begun increasingly to communicate and interact with consumers via the Web, so the appropriate design of offerings has become a central issue. Attracting and retaining consumers requires acute understanding of the requirements of users and appropriate tailoring of solutions. Recently, the development of Web offerings has moved beyond the commercial domain to government, both national and international. This paper examines the results of a quality survey of a Web site provided by the OECD. The site is examined before and after a major redesign process. The instrument, WebQual, draws on previous work in Web site usability, information quality, and service interaction quality to provide a rounded framework for assessing e-commerce and e-government offerings. The metrics and findings demonstrate not only the strengths and weaknesses of the sites, but also the different impressions of users in member countries. These findings have implications for e-government Web site offerings.

Keywords:

Assessment, Benchmarking, Case studies, Government, Quality, Web sites


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/02635570310477352

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