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Article Information:
Title:
Life after death: reverse logistics and the product life cycle
Author(s):
Ronald S. Tibben-Lembke
Journal:
International Journal of Physical Distribution & Logistics Management
Year:
2002
Volume:
Issue:
Page:
223 - 244
ISSN:
0960-0035
DOI:
10.1108/09600030210426548
Publisher:
MCB UP Ltd
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Abstract:
Managing the reverse flow of product is an important ability for any company, as the recent experiences of many online retailers illustrate. Reverse logistics is a growing and important area of strategic advantage for many companies. For a long time, the product life cycle has been a valuable source of insight about the changing needs of marketing and logistics over the life of a product. In this paper, we study the way that reverse logistics is impacted by changes in sales over the product’s life cycle.
Keywords:
Product life cycle, Retail trade, Reverse logistics
Article Type:
Research Paper