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The effect of the Internet in industrial channels: an industry example

Article Information:

Title:

The effect of the Internet in industrial channels: an industry example

Author(s):

William Lightfoot, James R. Harris

Journal:

Industrial Management & Data Systems

Year:

2003

Volume:

103

Issue:

2

Page:

78 - 84


ISSN:

0263-5577


DOI:

10.1108/02635570310463401

Publisher:

MCB UP Ltd

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Abstract:

This paper critically examines the affect of the Internet on industrial sales channels. The technology and strategy of industrial exchanges is discussed. Recent critiques of B2B activities are reviewed within the context of the motion control industry. Conclusions are provided that should assist managers in this industry.

Keywords:

Business-to-business marketing, Electronic commerce, Industry, Management


Article Type:

Literature review


Article URL:

http://www.emeraldinsight.com/10.1108/02635570310463401

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