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E-commerce policies and customer privacy

Article Information:

Title:

E-commerce policies and customer privacy

Author(s):

Mayur S. Desai, Thomas C. Richards, Kiran J. Desai

Journal:

Information Management & Computer Security

Year:

2003

Volume:

11

Issue:

1

Page:

19 - 27


ISSN:

0968-5227


DOI:

10.1108/09685220310463696

Publisher:

MCB UP Ltd

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Abstract:

The rapid growth of the Internet and the number of online consumers have resulted in increased fears from privacy advocates, legislators and consumer groups regarding the guarantees of privacy when using e-commerce and the Internet. Some companies collect marketing information on consumers’ Internet habits without their knowledge or consent. This study looks at stated policies appearing on the Web sites of a number of major e-commerce companies regarding Internet privacy. This was accomplished by the examination of information related to current Internet policies posted on these firms’ Web sites. Also examined was whether these policies have been changed over a three-year time period. Five policy categories were examined over this three-year period using a consistent rating scale. These categories were privacy, returns, shipping, warranty, and security.

Keywords:

Computer privacy, Consumer protection, Electronic commerce, Internet


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/09685220310463696

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