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Global internal communication: A model
Pamela Mounter
Journal of Communication Management
2003
265 - 268
1363-254X
10.1108/13632540310807412
MCB UP Ltd
Communication with people from different cultures, yet who may well speak English, requires sensitive listening skills and a strategic understanding of the organisation’s needs. The communication manager must win the confidence of senior managers to help them deliver business objectives in a multicultural environment.
Listening, Local ownership, Networks
General review