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Article Request:
Strategic intranets: the next big thing?

Article Information:

Title:

Strategic intranets: the next big thing?

Author(s):

Keith Denton

Journal:

Corporate Communications: An International Journal

Year:

2006

Volume:

11

Issue:

1

Page:

5 - 12


ISSN:

1356-3289


DOI:

10.1108/13563280610643507

Publisher:

Emerald Group Publishing Limited

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Abstract:

Purpose – The purpose of this paper is to describe the importance the intranet holds for the organization.

Design/methodology/approach – Outlines the uses of the intranet, including competitive benchmarking, real-time feedback, group profiling, and strategy implementation using intranet supporting software.

Findings – Today's intranet can become tomorrow's tool for reshaping organizations and helping add meaning and purpose to work.

Originality/value – Advocates the intranet as tool that helps us to make the right choices and behave in ways that are consistent with the purpose and objective of the organization.

Keywords:

Communication technologies, Computer communications software, Corporate communications, Intranets


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/13563280610643507

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