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Setting the research agenda for governmental communication

Article Information:

Title:

Setting the research agenda for governmental communication

Author(s):

Marita Vos

Journal:

Journal of Communication Management

Year:

2006

Volume:

10

Issue:

3

Page:

250 - 258


ISSN:

1363-254X


DOI:

10.1108/13632540610681149

Publisher:

Emerald Group Publishing Limited

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Abstract:

Purpose – To discuss topics that need future research in governmental communication; setting the research agenda.

Design/methodology/approach – Based on two studies by the Research Group for Governmental Communication.

Findings – The development of this field would benefit from research on monitoring methods, accountability and return of investment.

Research limitations/implications – Focuses of governmental organisations.

Practical implications – Priorities to professionalise communication.

Originality/value – Based on two studies that are unique in Europe: trend study governmental communication and development of a balanced scorecard for communication in this field.

Keywords:

Communication, Government, Management accountability, Research


Article Type:

Viewpoint


Article URL:

http://www.emeraldinsight.com/10.1108/13632540610681149

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