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Of Orrefors and Noritake: or, has Geert Hofstede something to say about web site design?

Article Information:

Title:

Of Orrefors and Noritake: or, has Geert Hofstede something to say about web site design?

Author(s):

G.E. Gorman

Journal:

Online Information Review

Year:

2006

Volume:

30

Issue:

4

Page:

337 - 340


ISSN:

1468-4527


DOI:

10.1108/14684520610686265

Publisher:

Emerald Group Publishing Limited

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Abstract:

Purpose – The purpose of this paper is to look at Geert Hofstede's five dimensions of culture.

Design/methodology/approach – Reviews Hofstede's web site and numerous of his writings.

Findings – The distinctive sites mentioned are a reflection of Swedish and Japanese dimensions of culture respectively. In a global village, where the web is almost ubiquitous, this kind of understanding is more important than ever.

Originality/value – Considers the value that Hofstede's paradigm, or perhaps another cross-cultural analytical tool, might have in enhancing understanding of web design and usability.

Keywords:

National cultures, Worldwide web


Article Type:

General review


Article URL:

http://www.emeraldinsight.com/10.1108/14684520610686265

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