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The impact of web site structure on link analysis

Article Information:

Title:

The impact of web site structure on link analysis

Author(s):

Thomas Mandl

Journal:

Internet Research

Year:

2007

Volume:

17

Issue:

2

Page:

196 - 206


ISSN:

1066-2243


DOI:

10.1108/10662240710737040

Publisher:

Emerald Group Publishing Limited

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Abstract:

Purpose – This web mining paper aims at analyzing whether the number of links pointing to a web page is biased by the structure of web sites.

Design/methodology/approach – By web-design mining methods, two collections of web pages are extracted and the in-links counts are determined by querying web search engines.

Findings – The paper finds that the structure bias and pages on a higher hierarchical level are likely to receive more links than other pages.

Research limitations/implications – The links are set by web page authors whose behaviour is not yet fully understood and which requires further research.

Practical implications – The paper shows that the structure bias of in-links should be considered by link analysis measures used in search engines. Potential consequences are presented.

Originality/value – The number of links toward a web page are considered to be an indicator for the quality of that page. This measure is biased and cannot be solely trusted as a knowledge source for the quality of a page.

Keywords:

Information retrieval, Internet, Worldwide web


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/10662240710737040

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