Emerald Login
   

Welcome guest

Article Request:
How direct marketing is revolutionizing an industry: residential real estate in the USA

Article Information:

Title:

How direct marketing is revolutionizing an industry: residential real estate in the USA

Author(s):

R. David Keillor

Journal:

Direct Marketing: An International Journal

Year:

2007

Volume:

1

Issue:

3

Page:

172 - 175


ISSN:

1750-5933


DOI:

10.1108/17505930710779342

Publisher:

Emerald Group Publishing Limited

Document Access:

Existing customers:

Please login above.

Purchase this document:
Price payable: GBP £13.00
plus handling charge of GBP £1.50 and VAT where applicable.
Purchase

Request this document:
Print or e-mail a document request to your librarian.
Request

Reprints & permissions:
Image: Rightslink Request

Abstract:

Purpose – This paper seeks to discuss the history of real estate marketing in the USA and to assess the future impact of direct marketing on that country's real estate set-up.

Design/methodology/approach – The paper chronicles the history of real estate marketing in the USA and describes the present situation vis-a-vis direct marketing.

Findings – The paper finds that home buyers prefer online direct marketing to the traditional process of physical involvement and personal inspection.

Originality/value – The paper promotes the advantages of direct marketing as the future of residential real estate in that it offers lower prices, direct participation in the process and better access to information.

Keywords:

Direct marketing, Real estate, United States of America


Article Type:

Viewpoint


Article URL:

http://www.emeraldinsight.com/10.1108/17505930710779342

Top