Emerald Login
   

Welcome guest

Article Request:
Wal-Mart, Tesco and Carrefour do battle in the East: International retailers find mixed fortunes in their expansion strategies

Article Information:

Title:

 Wal-Mart, Tesco and Carrefour do battle in the East: International retailers find mixed fortunes in their expansion strategies

Author(s):


Journal:

Strategic Direction

Year:

2008 

Volume:

24 

Issue:

2 

Page:

5 - 7


DOI:

10.1108/02580540810848737

Publisher:

Emerald Group Publishing Limited

Document Access:

Please select from the following options:
View HTML | View PDF (39 KB)

Reprints & permissions:

Image: Rightslink Request

Abstract:

Purpose – The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings – The paper finds that saturated markets, growing economies and improving transportation systems are all reasons that large retailers are seeking to grow their businesses overseas – and some countries seem to be more appealing than others. Most recently, Tesco has moved into China and the USA, Carrefour has started pulling out of some eastern European countries in order to focus on its Chinese strategy … and Wal-Mart appears to be moving everywhere!

Practical implications – the paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords:

China, Corporate strategy, Japan, Retailing

Article Type:

General review

References:

3 references

Article URL:

www.emeraldinsight.com/10.1108/02580540810848737

Key Readings

Top