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Article Information:
Title:
Towards establishing a domain specific commercialization model for innovation in residential construction
Author(s):
Andrew P. McCoy, Walid Thabet, Ralph Badinelli
Journal:
Construction Innovation: Information, Process, Management
Year:
2008
Volume:
Issue:
Page:
137 - 155
ISSN:
1471-4175
DOI:
10.1108/14714170810867050
Publisher:
Emerald Group Publishing Limited
Acknowledgements:
This research is supported by NSF Grant No CMS-0533322, Facilitating supply chain support for the commercialization of innovative products in the residential construction market. All opinions are those of the authors and not NSF or HUD. The authors wish to acknowledge the contributions of Dr C. Theodore Koebel, Akshat Nayyar and Sean Wilson, without whose work this paper would not have been possible.
Document Access:
Abstract:
Purpose – The purpose of this paper is to offer a commercialization framework that outlines phases and functional areas for technical and business practices in getting innovative products to market. The development of this framework was motivated by a history of failures of entrepreneurial business ventures in the commercialization of construction products.
Design/methodology/approach – This paper presents Phase 1 of commercialization research efforts, which includes a definition of innovation and commercialization for the residential construction industry; a review of literature related to generic commercialization models; and construction of a new commercialization framework for innovative construction products. This paper also introduces Phase 2 of this research, which includes qualitative and quantitative knowledge capture from construction industry experts; and the development of a domain-specific commercialization model for the residential industry based on these inputs to reflect the unique challenges of construction products.
Findings – This paper presents a generic commercialization framework as a basis for interpreting various data from product interviews and case study literature. These data were used to further specify the framework. This paper presents an example of the many construction products reviewed in this research and its possible impact on the framework.
Practical implications – The generic commercialization model presented here could benefit innovators of construction products. The research indicates the importance of key steps in the commercialization of these kinds of products.
Originality/value – Since, no model captured the specific issues of commercializing residential construction products, this paper introduces a basis for one. In creating a generic commercialization framework, this paper facilitates entrepreneurial product commercialization for the construction industry.
Keywords:
Construction systems, Construction works, Innovation, Residential property
Article Type:
Research paper