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Article Information:
Title:
Creating and evaluating a subject-based blog: planning, implementation, and assessment
Author(s):
Joanna Blair, Allison V. Level
Journal:
Year:
2008
Volume:
Issue:
Page:
156 - 166
DOI:
10.1108/00907320810873020
Publisher:
Emerald Group Publishing Limited
Document Access:
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(77 KB)
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Abstract:
Purpose – This paper seeks to outline the creation of a subject-based blog and to suggest unique evaluation techniques for library blogs.
Design/methodology/approach – The methodology involved an online survey, web tracking software, RSS feed tracking, and the use of blog search engines.
Findings – A successful blog was launched and statistics show a marked increase in visitors in the second semester when it was available.
Research limitations/implications – This article reports on a survey which is not statistically valid. The results, however, provide some insight into users of the blog.
Practical implications – The paper outlines several methods of evaluating library blogs and outlines successful planning for a library subject-area blog.
Originality/value – The paper provides information about setting up a relevant information service, and using web tools to evaluate the success of the service.
Keywords:
Academic libraries,
Assessment,
Communication technologies,
Worldwide web
Article Type:
Case study
References:
Article URL:
www.emeraldinsight.com/10.1108/00907320810873020