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Employee engagement “does it” for B&Q: Diversity at the heart of business success

Article Information:

Title:

Employee engagement “does it” for B&Q: Diversity at the heart of business success

Author(s):


Journal:

Human Resource Management International Digest

Year:

2008

Volume:

16

Issue:

7

Page:

12 - 15


ISSN:

0967-0734


DOI:

10.1108/09670730810911332

Publisher:

Emerald Group Publishing Limited

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Abstract:

Purpose – This paper aims to examine policies on employee engagement, work-life balance, equal opportunities and internal communications that have proved successful at DIY retailer B&Q.

Design/methodology/approach – The paper lists the company's principal initiatives in these areas and demonstrates how they contribute to profitability.

Findings – The paper shows how B&Q's policies in areas such as gender equality and the employment of older workers link to overall company strategy.

Practical implications – The paper explains how B&Q has translated its company values into a set of practical policies that affect employee behavior and, through this, customer satisfaction.

Originality/value – The paper highlights the ways in which respecting diversity is vital to the organization's success.

Keywords:

Communications, Employee attitudes, Equal opportunities, Gender, Older workers, Retailing, Work-life balance


Article Type:

Case study


Article URL:

http://www.emeraldinsight.com/10.1108/09670730810911332

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