Article Information:
Author(s):
Zheng Ma, Chih-Cheng Lin, Kul Pawar, Johann Riedel
Journal:
On the Horizon
Year:
2009
Volume:
17
Issue:
4
Page:
303 - 312
ISSN:
1074-8121
DOI:
10.1108/10748120910998362
Publisher:
Emerald Group Publishing Limited
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Abstract:
Purpose – The purpose of this paper is to implement the simulation game in the cultural comparison study so as to understand the impact of cultural differences on the team interaction.
Design/methodology/approach – In order to focus on the factor of “national culture” and avoid other factors which can affect the results, this paper conducted a simulation game – COSIGA – for the data collection and factor control. Two sets of groups were performed to represent two national cultures – the UK and China.
Findings – This paper finds that there is more decision providing in the UK teams and more decision seeking in the China teams. The China teams used a more intuitive process to make decisions, and the UK teams used a more reference process to make decisions. There were more repetitions of the problem-solving process in the China teams than in the UK teams. The looping problem-solving process was present in the China teams and the linear problem-solving process in the UK teams.
Originality/value – This paper presents a case study of cultural comparison using a simulation game. The selection criteria and factor control of the simulation game is outlined for the practical implications.
Keywords:
China,
Indoor games,
National cultures,
Product development,
Team working,
United Kingdom
Article Type:
Research paper
Article URL:
http://www.emeraldinsight.com/10.1108/10748120910998362
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