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Think the thinkable

Article Information:

Title:

Think the thinkable

Author(s):

Patrick Marren

Journal:

Journal of Business Strategy

Year:

2009

Volume:

30

Issue:

6

Page:

69 - 71


ISSN:

0275-6668


DOI:

10.1108/02756660911003158

Publisher:

Emerald Group Publishing Limited

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Abstract:

Purpose – The purpose of this paper is to emphasize the importance of anticipation rather than prediction in business strategy.

Design/methodology/approach – The paper takes the form of an opinion column.

Findings – This column attempts to demonstrate that supplementing standard strategy with a right-brain, inductive examination of the basic working assumptions of the organization is the best way to anticipate catastrophe.

Originality/value – The paper presents an historic perspective on catastrophe and change that may be unavailable elsewhere.

Keywords:

Corporate strategy, Risk management


Article Type:

Viewpoint


Article URL:

http://www.emeraldinsight.com/10.1108/02756660911003158

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