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Article Request:
Inviting the donor to give

Article Information:

Title:

Inviting the donor to give

Author(s):

Emily Silverman

Journal:

The Bottom Line: Managing Library Finances

Year:

2009

Volume:

22

Issue:

4

Page:

139 - 141


ISSN:

0888-045X


DOI:

10.1108/08880450911010979

Publisher:

Emerald Group Publishing Limited

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Abstract:

Purpose – The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors.

Design/methodology/approach – The paper discusses and gives examples of outreach communications that can inspire support.

Findings – The paper proposes that fundraising opportunities can be communicated and enhanced through a variety of methods.

Originality/value – The value of the paper is in its suggestions for promoting the library's needs and opportunities through external communication means.

Keywords:

Communication, Fundraising, Libraries, Philanthropy


Article Type:

Viewpoint


Article URL:

http://www.emeraldinsight.com/10.1108/08880450911010979

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