Emerald Login
   

Welcome guest

Article Request:
Do It All’s loyalty programme - and its impact on customer retention

Article Information:

Title:

Do It All’s loyalty programme - and its impact on customer retention

Author(s):

David Clayton-Smith

Journal:

Managing Service Quality

Year:

1996

Volume:

6

Issue:

5

Page:

33 - 37


ISSN:

0960-4529


DOI:

10.1108/09604529610127080

Publisher:

MCB UP Ltd

Document Access:

Existing customers:

Please login above.

Purchase this document:
Price payable: GBP £13.00
plus handling charge of GBP £1.50 and VAT where applicable.
Purchase

Request this document:
Print or e-mail a document request to your librarian.
Request

Reprints & permissions:
Image: Rightslink Request

Abstract:

Describes a bonus card system and examines the results of an analysis of bonus card transactions giving key customer segments. Looks at retention and acquisition strategies and emphasizes the importance of keeping pace with customer expectations.

Keywords:

Customer loyalty, Customer profiling, Retention


Article Type:

Case study


Article URL:

http://www.emeraldinsight.com/10.1108/09604529610127080

Top