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Benchmarking business-to-business electronic commerce

Article Information:

Title:

Benchmarking business-to-business electronic commerce

Author(s):

Ronald E. McGaughey

Journal:

Benchmarking: An International Journal

Year:

2002

Volume:

9

Issue:

5

Page:

471 - 484


ISSN:

1463-5771


DOI:

10.1108/14635770210451473

Publisher:

MCB UP Ltd

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Abstract:

The last decade of the twentieth century brought with it exponential growth of electronic commerce (EC). The growth of business-to-business (B2B) EC outpaced that of all other forms of EC. During roughly the same time period, benchmarking became an important approach for accessing organizational performance. Benchmarking is a methodology suitable for evaluating virtually any aspect of organizational performance in public or private organizations. In this manuscript B2B and benchmarking are discussed with the objective of developing directions for research and the application of B2B benchmarking. A framework for benchmarking B2B EC is proposed that describes five levels of benchmarking: independent B2B EC benchmarking, buyer-seller (1:1) collaborative benchmarking, 1:M consortium benchmarking, 1:M:N collaborative benchmarking, and buyer-intermediary benchmarking.

Keywords:

Benchmarking, Business-to-business marketing, Electronic commerce, Supply chain


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/14635770210451473

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