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Life after death: reverse logistics and the product life cycle

Article Information:

Title:

Life after death: reverse logistics and the product life cycle

Author(s):

Ronald S. Tibben-Lembke

Journal:

International Journal of Physical Distribution & Logistics Management

Year:

2002

Volume:

32

Issue:

3

Page:

223 - 244


ISSN:

0960-0035


DOI:

10.1108/09600030210426548

Publisher:

MCB UP Ltd

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Abstract:

Managing the reverse flow of product is an important ability for any company, as the recent experiences of many online retailers illustrate. Reverse logistics is a growing and important area of strategic advantage for many companies. For a long time, the product life cycle has been a valuable source of insight about the changing needs of marketing and logistics over the life of a product. In this paper, we study the way that reverse logistics is impacted by changes in sales over the product’s life cycle.

Keywords:

Product life cycle, Retail trade, Reverse logistics


Article Type:

Research Paper


Article URL:

http://www.emeraldinsight.com/10.1108/09600030210426548

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