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Sales analysis: a visual approach

Article Information:

Title:

Sales analysis: a visual approach

Author(s):

J. Eardley-Simpson

Journal:

European Journal of Marketing

Year:

1974

Volume:

8

Issue:

1

Page:

57 - 74


ISSN:

0309-0566


DOI:

10.1108/EUM0000000005077

Publisher:

MCB UP Ltd

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Abstract:

Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance of past sales information with regard to marketing decision making. Attempts to put sales data and the cost and effectiveness of disaggregation into perspective.

Keywords:

Information systems, Marketing, Models, Sales planning


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/EUM0000000005077

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