Emerald Login
   

Welcome guest

Article Request:
Distraction, destruction, deliverance: the presence of mindscape in marketing’s new millennium

Article Information:

Title:

Distraction, destruction, deliverance: the presence of mindscape in marketing’s new millennium

Author(s):

John F. Sherry, Jr.

Journal:

Marketing Intelligence & Planning

Year:

2000

Volume:

18

Issue:

6/7

Page:

328 - 336


ISSN:

0263-4503


DOI:

10.1108/02634500010348914

Publisher:

MCB UP Ltd

Document Access:

Existing customers:

Please login above.

Purchase this document:
Price payable: GBP £13.00
plus handling charge of GBP £1.50 and VAT where applicable.
Purchase

Request this document:
Print or e-mail a document request to your librarian.
Request

Reprints & permissions:
Image: Rightslink Request

Abstract:

Marketing-driven consumer culture is often indicted in the degradation of the ecosphere. Futurists envision an ecological crisis in the new millennium. Marketing and consumer research can be enlisted in the aversion of this crisis. Political and philosophical regimes of environmental reclamation and redemption must be mobilized by conversion experiences in the individual’s soul. In this paper, I propose that marketers instigate millenarian activities to trigger a revitalization movement in the service of ecotheology. Such a provocative enterprise is well suited to the discipline’s posture of eminent domain at century’s end. I offer some suggestions for the shape that such a revitalization might take.

Keywords:

Consumerism, Ecology, Education, Ethics, Futurology, Post-modernism


Article Type:

General review


Article URL:

http://www.emeraldinsight.com/10.1108/02634500010348914

Top