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Credit Card Possession and Other Payment Systems: Use Patterns among Asian and Hispanic Consumers

Article Information:

Title:

Credit Card Possession and Other Payment Systems: Use Patterns among Asian and Hispanic Consumers

Author(s):

Nejdet Delener, Herbert Katzenstein

Journal:

International Journal of Bank Marketing

Year:

1994

Volume:

12

Issue:

4

Page:

13 - 24


ISSN:

0265-2323


DOI:

10.1108/02652329410058003

Publisher:

MCB UP Ltd

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Abstract:

Explores the socioeconomic and demographic characteristics of Asian and Hispanic credit card holders. Outlines a conceptualization of the relationships between alternative payment systems and various demographic and behavioural variables, which may serve as a preliminary theoretical framework for analyses of payment systems. Discusses the implications and their importance to marketers.

Keywords:

Banking, Consumer attitudes, Consumer behaviour, Consumer choice, Credit cards, Ethnic groups, Marketing strategy, USA


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/02652329410058003

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