Emerald Login
   

Welcome guest

Article Request:
A note on applying retail location models in franchise systems: a view from the trenches

Article Information:

Title:

A note on applying retail location models in franchise systems: a view from the trenches

Author(s):

Kenneth C. Schneider, James C. Johnson, Bradley J. Sleeper, William C. Rodgers

Journal:

Journal of Consumer Marketing

Year:

1998

Volume:

15

Issue:

3

Page:

290 - 296


ISSN:

0736-3761


DOI:

10.1108/07363769810219152

Publisher:

MCB UP Ltd

Document Access:

Existing customers:

Please login above.

Purchase this document:
Price payable: GBP £13.00
plus handling charge of GBP £1.50 and VAT where applicable.
Purchase

Request this document:
Print or e-mail a document request to your librarian.
Request

Reprints & permissions:
Image: Rightslink Request

Abstract:

Asserts that the domestic fast food industry is undergoing a transition from growth to maturity. As a result, companies are fending off a flattening sales curve by looking abroad, searching out new target markets, crowding the market with more units. One form of assistance involves the development of mathematical models capable of determining “best” new locations. Using results from a recent survey of franchise owners in the fast food industry, reactions to methods by which franchisees are compensated for encroachment by the franchisor in the context of mathematical location modelling are discussed. In general, franchisees expressed displeasure with the manner by which location models are applied to franchise systems to date.

Keywords:

Fast-food industry, Franchising, Location, Marketing strategy, Retailing


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/07363769810219152

Top