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NLP to promote TQM for effective implementation of ISO 9000

Article Information:

Title:

NLP to promote TQM for effective implementation of ISO 9000

Author(s):

S. Ashok, A.R. Santhakumar

Journal:

Managerial Auditing Journal

Year:

2002

Volume:

17

Issue:

5

Page:

261 - 265


ISSN:

0268-6902


DOI:

10.1108/02686900210429687

Publisher:

MCB UP Ltd

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Abstract:

In today’s scenario, even after achieving ISO certification, quality is still wanting. There is always a gap in people adhering to the standards. The aim of this paper is to discuss the use of neuro linguistic programming (NLP) in aiding total quality management (TQM). 5S and kaizen are identified with lateral thinking tools, using NLP. Case studies on 5S and kaizen applications in civil engineering, with and without the use of NLP, are discussed. The concept of creative kaizen and model Kaizen is introduced for better understanding of the benefits of using NLP. Finally, for the first time, a scientific appraisal of use of NLP for three different civil engineering trades has been attempted and their effects are discussed.

Keywords:

ISO 9000, Kaizen, Neurolinguistic programming, TQM


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/02686900210429687

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