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Why product managers don’t cry over spilt milk: Rapid results can prevent long-term failure

Article Information:

Title:

Why product managers don’t cry over spilt milk: Rapid results can prevent long-term failure

Author(s):


Journal:

Strategic Direction

Year:

2004

Volume:

20

Issue:

4

Page:

22 - 24


ISSN:

0258-0543


DOI:

10.1108/02580540410527494

Publisher:

Emerald Group Publishing Limited

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Abstract:

On the face of it, there may not seem much in common with a World Bank project to increase the productivity of Nicaraguan farmers, and British financial institutions’ need to bring profitable new products and services on stream quickly. Or with a US office-product company’s determination to significantly increase revenues, or a Danish underwater acoustics company’s aim to reduce product development times from three years to three months.

Keywords:

Banks, Leadership, Project management, Time estimates


Article Type:

Viewpoint


Article URL:

http://www.emeraldinsight.com/10.1108/02580540410527494

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