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The impact of social values on food-related attitudes

Article Information:

Title:

The impact of social values on food-related attitudes

Author(s):

Ronald E. Goldsmith, Jon Frieden, Kenneth V. Henderson

Journal:

British Food Journal

Year:

1997

Volume:

99

Issue:

9

Page:

352 - 357


ISSN:

0007-070X


DOI:

10.1108/00070709710193961

Publisher:

MCB UP Ltd

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Abstract:

States that social values represent desired end states of being or desirable behaviours such as self-respect, warm relations with others, or excitement. These abstract social cognitions help shape product attitudes and through them guide overt behaviour. Empirical research has supported this theoretical structure of values-attitudes-behaviour, but only for a relatively few high involvement products. A sample of 323 adult women shoppers rated the importance of the nine social values from the list of values; reported their attitudes towards snack foods, convenience foods, and cooking; and described purchase frequencies for a variety of foods. The shoppers’ food attitudes were consistently associated with self-reported food purchases. Moreover, ratings of several values were associated with attitudes towards snack foods and use of convenience foods, suggesting that social values may influence buyer behaviour for low as well as high involvement products.

Keywords:

Consumer behaviour, Customer surveys, Value


Article Type:

Research paper


Article URL:

http://www.emeraldinsight.com/10.1108/00070709710193961

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