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Article Information:
Title:
Spotlight on Stuart L. Hart
Author(s):
Sarah Powell
Journal:
Year:
2006
Volume:
Issue:
Page:
1476 - 1484
ISSN:
0025-1747
DOI:
10.1108/00251740610715768
Publisher:
Emerald Group Publishing Limited
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Abstract:
Purpose – This paper seeks to provide an interview with Professor Stuart Hart discussing how multinational corporations can be a catalyst for a truly sustainable form of global development, solving social and environmental problems while prospering in the process.
Design/methodology/approach – This paper uses an interview technique to reveal Stuart L. Hart's views on how multinational corporations can be a catalyst for a truly sustainable form of global development.
Findings – Explains the focus of the base of the pyramid or BOP protocol which emphasizes the need for multinational corporations (MNCs) to acquire a “native capability” in order to understand developing markets and identify and respond to local needs and requirements. Puts forward an argument for forging unconventional partnerships in developing countries and stresses the importance of finding the right local partners and building businesses from the ground up.
Originality/value – This paper provides some useful views on multinational corporations.
Keywords:
Innovation, Partnership, Sustainable development, Third World
Article Type:
Viewpoint