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Article Information:
Title:
European retailing in e-transition?: An empirical evaluation of Web-based retailing – indications from Austria
Author(s):
Herbert Kotzab, Maria Madlberger
Journal:
International Journal of Physical Distribution & Logistics Management
Year:
2001
Volume:
Issue:
Page:
440 - 462
ISSN:
0960-0035
DOI:
10.1108/EUM0000000005590
Publisher:
MCB UP Ltd
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Abstract:
The management of electronic retail channels is not limited to virtual companies only. Also store-based (stationary) retailers are expected to set up electronic distribution channels. This paper discusses the occurrence of such channels from a European perspective. The authors introduce a Web-scan framework to analyze the nature of Web offerings and thelogistical elements of e-tailing. The application of this structure showed that store-based retailers have already invested in Web-based activities, mainly for information and/or communication issues. The set-up of strong electronic channels of distribution is still in an early phase.
Keywords:
Europe, Internet, Logistics, Retailing
Article Type:
Research paper