LogoutWelcome guest
Article Information:
Title:
Case study: Outsourcing enables American startup to enter Japanese funeral services industry
Author(s):
Kenneth Alan Grossberg
Journal:
Year:
2004
Volume:
Issue:
Page:
37 - 41
ISSN:
1087-8572
DOI:
10.1108/10878570410568901
Publisher:
Emerald Group Publishing Limited
Document Access:
Existing customers:
Please login above.
You do not have rights to view the article
Purchase this document:
Price payable:
GBP £13.00
plus handling charge of GBP £1.50
and VAT where applicable.
Purchase
Request this document:
Print or e-mail a document request to your librarian.
Request
Reprints & permissions:
Request
Abstract:
American business models have been used as levers to open many industries in Japan to participation by foreign firms, from toy retailing to fast food restaurants and from consumer banking to direct selling of computers. This case describes the efforts of All Nations Society to apply an American approach to outsourcing, pricing, and service bundling in the very traditional industry of funeral services so as to create a competitive advantage for itself against companies that practice opaque pricing and have high overheads.
Keywords:
Corporate strategy, Japan, Outsourcing, Service industries, United States of America
Article Type:
Case study