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Abstract:

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy-to-digest briefing of no more than 1,500 words.

Findings – In 2004 consumer products giant Proctor and Gamble (P&G) reported a 17 percent increase in volume, a 19 percent increase in sales, a 25 percent raise in earnings and a total shareholder return of 24 percent. Pretty impressive by anyone's standards. For P&G's competition, the question, of course, is how did they do it? For Wall Street and the City on the other hand, the most pressing concern is whether or not this growth bubble will burst.

Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords:

Innovation, Market segmentation, Marketing intelligence, New products, Research and development

Article Type:

Literature review

Article URL:

http://www.emeraldinsight.com/10.1108/02580540510598981

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