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Article Information:
Title:
Learning to “think global and act local”: experiences from the small business sector
Author(s):
Denise Fletcher
Journal:
Year:
2000
Volume:
Issue:
Page:
211 - 220
ISSN:
0040-0912
DOI:
10.1108/00400910010373651
Publisher:
MCB UP Ltd
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Abstract:
Examines how entrepreneurs learn from the experience of conducting international business and how they “draw upon” that knowledge when “thinking globally” and enacting international strategies. The findings draw attention to the values, visions and key learning issues that are continually being reproduced as entrepreneurs respond to international opportunities, find partners and build cross-border networks. International entrepreneuring, it is argued, is about learning from different cross border exchanges and converting that experience into organisational practices that build strategic capability in international markets. Such a perspective also has important implications for the education and training of small business entrepreneurs and managers as they think about and enact their international strategies.
Keywords:
Entrepreneurs, Experiential learning, International business
Article Type:
Case study