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Do It All’s loyalty programme - and its impact on customer retention

Article Information:

Title:

Do It All’s loyalty programme - and its impact on customer retention

Author(s):

David Clayton-Smith

Journal:

Managing Service Quality

Year:

1996

Volume:

6

Issue:

5

Page:

33 - 37


ISSN:

0960-4529


DOI:

10.1108/09604529610127080

Publisher:

MCB UP Ltd

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Abstract:

Describes a bonus card system and examines the results of an analysis of bonus card transactions giving key customer segments. Looks at retention and acquisition strategies and emphasizes the importance of keeping pace with customer expectations.

Keywords:

Customer loyalty, Customer profiling, Retention


Article Type:

Case study


Article URL:

http://www.emeraldinsight.com/10.1108/09604529610127080

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