LogoutWelcome guest
Article Information:
Title:
Classifying shoppers by their shopping-trip behaviour: a polythetic-divisive method
Author(s):
Mark D. Uncles
Journal:
Marketing Intelligence & Planning
Year:
1996
Volume:
Issue:
Page:
35 - 44
ISSN:
0263-4503
DOI:
10.1108/02634509610106223
Publisher:
MCB UP Ltd
Document Access:
Existing customers:
Please login above.
You do not have rights to view the article
Purchase this document:
Price payable:
GBP £13.00
plus handling charge of GBP £1.50
and VAT where applicable.
Purchase
Request this document:
Print or e-mail a document request to your librarian.
Request
Reprints & permissions:
Request
Abstract:
The movement of shoppers through a city can look chaotic when studied at the individual level. However, statistical analysis shows that aggregate patterns exist for major grocery shopping trips, patterns of movement largely depend on access to a car and how much is bought; for minor shopping trips, location/ convenience tends to be the main consideration. Employs a statistical method - polythetic division of consumer panel data - which is highly flexible and able to handle large amounts of mixed data.
Keywords:
Classification, Consumer panels, Grocery industry, Market segmentation, Retailing, Shopping
Article Type:
Literature review