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Memetics: a new paradigm for understanding customer behaviour?

Article Information:

Title:

Memetics: a new paradigm for understanding customer behaviour?

Author(s):

Russell Williams

Journal:

Marketing Intelligence & Planning

Year:

2002

Volume:

20

Issue:

3

Page:

162 - 167


ISSN:

0263-4503


DOI:

10.1108/02634500210428012

Publisher:

MCB UP Ltd

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Abstract:

Looks at memetics, a new science of memes (a unit of cultural material propagated by an imitation process). Examines its origins and attempts to show its significance for the business audience in relation to understanding customer behaviour. Concludes that memetics is still in its infancy and, because of this, it still has philosophical and methodological issues that need to be addressed before it can be considered to be a new paradigm for understanding customer behaviour.

Keywords:

Consumer behaviour, Paradigms


Article Type:

General review


Article URL:

http://www.emeraldinsight.com/10.1108/02634500210428012

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