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Multi-unit management in the hospitality industry: a late twentieth century phenomenon
Peter Jones
International Journal of Contemporary Hospitality Management
1999
155 - 164
0959-6119
10.1108/09596119910263540
MCB UP Ltd
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In the next millennium there will be more large firms in the hospitality industry, and these large firms will get larger. But despite the fact that we have had such chains for nearly 50 years, we know remarkably little about the operational management of chains. This article considers the importance of chain operations and reviews alternative theoretical perspectives on how such chains should be managed. It proposes a new model of multi-unit management based around six key activities – integration, location, configuration, organisation, implementation and adaptation.
Hospitality management, Hotels
Conceptual Paper