LogoutWelcome guest
Article Information:
Title:
The impact of social values on food-related attitudes
Author(s):
Ronald E. Goldsmith, Jon Frieden, Kenneth V. Henderson
Journal:
Year:
1997
Volume:
Issue:
Page:
352 - 357
ISSN:
0007-070X
DOI:
10.1108/00070709710193961
Publisher:
MCB UP Ltd
Document Access:
Existing customers:
Please login above.
You do not have rights to view the article
Purchase this document:
Price payable:
GBP £13.00
plus handling charge of GBP £1.50
and VAT where applicable.
Purchase
Request this document:
Print or e-mail a document request to your librarian.
Request
Reprints & permissions:
Request
Abstract:
States that social values represent desired end states of being or desirable behaviours such as self-respect, warm relations with others, or excitement. These abstract social cognitions help shape product attitudes and through them guide overt behaviour. Empirical research has supported this theoretical structure of values-attitudes-behaviour, but only for a relatively few high involvement products. A sample of 323 adult women shoppers rated the importance of the nine social values from the list of values; reported their attitudes towards snack foods, convenience foods, and cooking; and described purchase frequencies for a variety of foods. The shoppers’ food attitudes were consistently associated with self-reported food purchases. Moreover, ratings of several values were associated with attitudes towards snack foods and use of convenience foods, suggesting that social values may influence buyer behaviour for low as well as high involvement products.
Keywords:
Consumer behaviour, Customer surveys, Value
Article Type:
Research paper