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Article Information:
Title:
Spiral dynamics:: the layers of human values in strategy
Author(s):
Christopher C. Cowan, Natasha Todorovic
Journal:
Year:
2000
Volume:
Issue:
Page:
4 - 12
ISSN:
1087-8572
DOI:
10.1108/10878570010335912
Publisher:
MCB UP Ltd
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Abstract:
Strategies often go awry because organizational leaders are not fully aware of the values held by its members. No matter how brilliant the analysis that underlies a strategy, it is the people -- from the board room to the factory floor -- who must understand and implement the strategy. That only happens when the strategy fits their values. Values matter. Ethical decisions and actions are based on values. The authors present a psychological theory that describes three levels of values: surface values, hidden values, and deep values, and explain how these values affect an organization’s leaders and followers as they pursue their mission.
Keywords:
Core beliefs, Corporate culture, Implementation, Motivation, Strategy, Values
Article Type:
Technical paper