Key Readings
Article: Integrating thesaurus relationships into search and browse in an online photograph collection
These Key Readings are taken from the Emerald Management Reviews Database.
1. Can Fisher focus Kodak?
Grant L
Fortune
(Switzerland)
Vol: 135; Issue: 1;
Year: 1997;
Start Page: 48;
No of Pages: 4;
Keywords:
CAMERA INDUSTRY,
CORPORATE CULTURE,
EMPLOYEE RELATIONS,
FINANCIAL PERFORMANCE,
GROWTH,
KODAK,
NEW PRODUCT DEVELOPMENT,
PHOTOGRAPHY,
STRATEGY,
TOP MANAGEMENT,
TURNAROUNDS,
Style: Case study
Content Indicators:
Research Implication - *,
Practice Implication - *,
Originality - **,
Readability - **
ISSN: 0738-5587
Reference: 26AK661
2. How an outsider's vision saved Kodak
Chakravarty S N
Forbes
(USA)
Vol: 159; Issue: 1;
Year: 1997;
Start Page: 45;
No of Pages: 3;
Keywords:
CAMERA INDUSTRY,
CO-OPERATION,
KODAK,
NEW PRODUCT DEVELOPMENT,
PHOTOGRAPHY,
TOP MANAGEMENT,
TURNAROUNDS,
Style: Case study
Content Indicators:
Research Implication - *,
Practice Implication - *,
Originality - **,
Readability - **
ISSN: 0015-6914
Reference: 26AK720
3. Small practice marketing
Dezart L, Charles M
The Architects' Journal
(UK)
Vol: 188; Issue: 48;
Year: 1988;
Start Page: 67;
No of Pages: 12;
Reviewer Comments: Aimed at architects, but of use to other professionals.
Keywords:
ARCHITECTS,
COPYRIGHT,
MARKETING,
MEDIA,
PHOTOGRAPHY,
PRESS RELEASES,
PUBLIC RELATIONS,
SMALL FIRMS,
Content Indicators:
Reference: NM40
4. Catalogues
Tucker J-V
Direct Marketing
(USA)
Vol: 51; Issue: 5;
Year: 1988;
Start Page: 60;
No of Pages: 8;
Reviewer Comments: Not if you're a vegetarian.
Keywords:
CATALOGUES,
PHOTOGRAPHY,
PRODUCTS,
Content Indicators:
ISSN: 0012-3188
Reference: NN1
5. An unflattering closeup (photo development)
Woolley S
Forbes
(USA)
Vol: 159; Issue: 1;
Year: 1997;
Start Page: 58;
No of Pages: 2;
Keywords:
COST ACCOUNTING,
GROWTH,
MAIL-ORDER COMPANIES,
MARKETING,
PHOTOGRAPHY,
SEATTLE FILMWORKS,
Style: Case study
Content Indicators:
Research Implication - *,
Practice Implication - *,
Originality - *,
Readability - **
ISSN: 0015-6914
Reference: 26AK724
6. HP pictures the future
Burrows P, Smith G, Brull S V
Business Week
(USA)
Year: 1997;
Start Page: 40;
No of Pages: 6;
Keywords:
COMPUTER INDUSTRY,
COMPUTER PRINTERS,
CONSUMER BEHAVIOUR,
CONSUMER MARKETING,
HEWLETT-PACKARD,
IMAGE PROCESSING,
INTERNET,
KODAK,
NEW PRODUCT DEVELOPMENT,
NEW TECHNOLOGY,
PHOTOGRAPHY,
SMALL FIRMS,
Style: Case study / Technical paper
Content Indicators:
Research Implication - *,
Practice Implication - **,
Originality - **,
Readability - **
ISSN: 0007-7135
Reference: 26AY407
7. Sharp shooting in the darkroom
Teutenberg P
Marketing Magazine
(New Zealand)
Vol: 13; Issue: 4;
Year: 1994;
Start Page: 50;
No of Pages: 6;
Reviewer Comments: An interesting insight.
Keywords:
ADVERTISING,
FRANCHISING,
MARKETING STRATEGY,
NEW ZEALAND,
PHOTOGRAPHY,
SALES PROMOTION,
Content Indicators:
ISSN: 0111-9044
Reference: AD97
8. Polaroid's new focus
Neal M
Direct Marketing
(USA)
Vol: 54; Issue: 1;
Year: 1991;
Start Page: 32;
No of Pages: 4;
Keywords:
ADVERTISING,
CORPORATE IMAGE,
MARKETING STRATEGY,
MEDIA,
PHOTOGRAPHY,
POLAROID,
TELEMARKETING,
Content Indicators:
ISSN: 0012-3188
Reference: SJ86
9. An unflattering closeup (photo development)
Woolley S
Forbes
(USA)
Vol: 159; Issue: 1;
Year: 1997;
Start Page: 58;
No of Pages: 2;
Keywords:
COST ACCOUNTING,
GROWTH,
MAIL-ORDER COMPANIES,
MARKETING,
PHOTOGRAPHY,
SEATTLE FILMWORKS,
Style: Case study
Content Indicators:
Research Implication - *,
Practice Implication - *,
Originality - *,
Readability - **
ISSN: 0015-6914
Reference: 26AK724
10. Getting into focus ( Kodak)
Conlon G
Sales & Marketing Management
(USA)
Year: 1997;
Start Page: 40;
No of Pages: 6;
Keywords:
BRANDS,
MARKETING MANAGEMENT,
PHOTOGRAPHY,
USA,
Style: Case study
Content Indicators:
Research Implication - **,
Practice Implication - **,
Originality - **,
Readability - **
ISSN: 0264-3200
Reference: 26AP376